View source for Loss leader

{{Monster Infobox
|title=Loss leader
|image=[[File:Loss leader modern artwork.png]]
|caption=Art by [[Akira Toriyama]]
|kanji=サタンジェネラル
|romanji={{tt|Satanjeneraru|Satan general}}
|old=None
|firstappear=''[[Dragon Quest VI]]''
}}

The '''Loss leader''' is a recurring monster in the {{DQSeries}} which was first encountered in ''[[Dragon Quest VI|Dragon Quest VI: Realms of Revelation]]''. It is a powerful general in the Demon Lord's army of monsters.

==Characteristics==
The loss leader resembles a physically-fit, male human with a green skintone and whited out eyes.
He wears a minimal set of dark armor that doesn't cover much of its body, consisting of wide pauldrons, small metal plates that only cover the side of his chest, boots, vambraces, and a metal fauld covering a pair of black briefs. This attire is completed with a long red cape around his neck. In his right hand, he wields a double-bladed weapon. This weapon is similar to its armor and has a metallic handgrip and two sharp, curved metallic blades in each extreme.
In battle he boasts fast and furious fists, hitting foes four times in quick succession. He is also knowledgeable in magic, being most recurring spell being the Frizz line.
{{Clear}}
==Appearances==
==={{DQ6}}===
{{DQ6Enemy
|name=Loss leader
|kanji=サタンジェネラル
|romanji=Satanjeneraru
|sprite=[[Image:Satansgeneral.gif]]
|hp=568
|mp=90
|exp=1800
|gold=252
|attack=275
|defense=127
|agility=137
|tameRate=NA
|bestiaryNumber=#163
|spells=[[Kafrizz|Kafrizzle]]<br>[[Kazing]]<br>[[Insulatle]]
|skills=[[Multifists]]<br>[[Pyre o' Fire]]
|locations=[[Mortamor's Dreadlair]]
|items=[[Metal king helm]]{{fraction|1|256}}
|evasion={{fraction|1|64}}
|frizz-resist=0%
|sizz-resist=60%
|bang-resist=60%
|crack-resist=60%
|woosh-resist=60%
|zap-resist=25%
|whack-resist=100%
|poof-resist=100%
|dazzle-resist=100%
|snooze-resist=100%
|drain-resist=50%
|fizzle-resist=50%
|fuddle-resist=100%
|sap-resist=15%
|poison-resist=100%
|stun-resist=100%
|ban-dance-resist=100%
|fire-breath-resist=60%
|cool-breath-resist=60%
|strike-resist=60%
|burning-breath-resist=100%
|army-resist=50%
|remake-sprites=[[File:Loss leader VI DS.png]]
}}

==={{DQ11}}===
{{DQ11Enemy
|name=Loss leader
|kanji=サタンジェネラル
|romanji=Satanjeneraru
|bestiaryNumber=#385
|family={{Demon}}
|description=A highly decorated general in the army of an ancient evil, brought back by the dread power of the [[Calasmos|Dark One]].
|sprite=[[Image:Loss leader XI sprite.png]]
|hp=1,073
|mp=33
|attack=427
|defense=388
|agility=156
|exp=2,614
|gold=473
|spells=[[Kafrizz]]
|skills=[[Inferno Slash]]<br>[[Gigathrow]]
|items=[[Ethereal stone]]{{fraction|1|16}}<br>[[Liquid metal helm]]{{fraction|1|256}}
|locations=[[Fortress of Fear]] (second act)
|evasion=N/a
|fire-resist=50%
|ice-resist=25%
|wind-resist=25%
|rock-resist=25%
|light-resist=-125%
|dark-resist=25%
|zap-resist=-110%
|drain-resist=0%
|whack-resist=100%
|poof-resist=100%
|poison-resist=0%
|paralysis-resist=50%
|fuddle-resist=50%
|snooze-resist=50%
|dazzle-resist=50%
|sap-resist=0%
|blunt-resist=0%
|deceleratle-resist=0%
|spooky-aura-anthamatize-resist=0%
|fizzle-resist=25%
|stun-resist=99%
|stumble-resist=50%
|charm-resist=100%
|beguile-resist=100%
|double-down-resist=0%
|elemental-resist=0%
}}
====Malicious variant====
{{DQ11Enemy
|name=Malicious loss leader
|kanji=サタンジェネラル・邪
|romanji={{tt|Satanjeneraru・ja|Satan general・evil}}
|bestiaryNumber=#494
|family={{Demon}}
|description=Loss leaders who have morphed into a truly malevolent form under the malign influence of infinite evil.
|sprite=[[Image:Loss leader XI sprite.png]]
|hp=1,422
|mp=55
|attack=452
|defense=441
|agility=176
|exp=2,927
|gold=516
|spells=[[Kafrizz]]
|skills=[[Inferno Slash]]<br>[[Gigathrow]]
|items=[[Ethereal stone]]{{fraction|1|16}}<br>[[Liquid metal helm]]{{fraction|1|256}}
|locations=[[Gallopolis Region]] (third act, night only)<br>[[The Costa Valor]] (third act, night only)<br>[[The Other Side]] (third act)
|evasion=N/a
|fire-resist=50%
|ice-resist=25%
|wind-resist=25%
|rock-resist=25%
|light-resist=-125%
|dark-resist=25%
|zap-resist=-110%
|drain-resist=0%
|whack-resist=100%
|poof-resist=100%
|poison-resist=0%
|paralysis-resist=50%
|fuddle-resist=50%
|snooze-resist=50%
|dazzle-resist=50%
|sap-resist=0%
|blunt-resist=0%
|deceleratle-resist=0%
|spooky-aura-anthamatize-resist=0%
|fizzle-resist=50%
|stun-resist=99%
|stumble-resist=50%
|charm-resist=100%
|beguile-resist=100%
|double-down-resist=0%
|elemental-resist=0%
}}

==={{DQH2}}===
{{DQH2Enemy
|name=Loss leader
|kanji=サタンジェネラル
|romaji={{tt|Satanjeneraru|Satan general}}
|listNumber=#161
|fieldNotes=The undisputed champion of the underworld. His mastery of magic and martial arts is a result of his tireless training. He cuts a fine figure in his crimson cape—a monstrous matador who makes all the other monsters say 'olé!'
|image=[[File:Loss leader DQH2.png|100px]]
|exp=55,000
|gold=800<span style="font-variant: small-caps;">g</span>
|markedVersion=Yes
|item=[[Finessence]], [[Champion's choker]]
|locations=[[Blacka Pastures]]
}}

==={{DQTreasures}}===
{{DQTreasuresEnemy
|name=Loss leader
|sprite=[[File:Loss leader DQTR portrait.jpg|100px]]
|forte=[[File:DQTR Scan Forte Icon.png|link=List of fortes in Dragon Quest Treasures]]
|treasure=3
|safekeeping=95%
|bestiaryNumber=#66
|family={{Demon}}
|trivia=Huge demon warriors, proud and stately<br>With their king dethroned they need a new one greatly<br>They've been staring at bonfires and mumbling lately...
|food=[[File:Beefy brisket DQTR icon.png|link=Beefy brisket|50px]][[File:Beefier brisket DQTR icon.png|link=Beefier brisket|70px]][[File:Detax draught dqtr icon.png|link=Detox draught|50px]][[File:Double detox draught dqtr icon.png|link=Double detox draught|70px]]
|habitats=[[The Hinterquarters]], see below
|items=[[File:Princely powder dqtr icon.png|link=Princely powder|50px]][[File:Magic beast horn dqtr icon.png|link=Magic beast horn|50px]]
|hp1=65
|mp1=10
|strength1=22
|defence1=8
|deftness1=5
|magic1=7
|hp2=1,064
|mp2=180
|strength2=476
|defence2=383
|deftness2=375
|magic2=333
|ability1=[[Electroslash]]
|ability2=[[Excalibur]]
|ability3=[[Gigaslash]]
|ability4=[[Kasizzle]]
|ability5=[[Meditation]]
|ability6=[[Unrelenting Force]]
|daname=[[Dark Machinations]]
|target=Area
|element=Dark & Slash
|trait1=[[List of traits in Dragon Quest Treasures|Debilitator]]
|trait2=[[List of traits in Dragon Quest Treasures|Healthy Advantage]]
|trait3=[[List of traits in Dragon Quest Treasures|Lone Wolf]]
|trait4=[[List of traits in Dragon Quest Treasures|Paragon]]
|trait5=[[List of traits in Dragon Quest Treasures|Slim Pickings]]
|fire-resist=Quite strong
|water-resist=Strong
|wind-resist=Quite strong
|earth-resist=Weak
|explosion-resist=Quite strong
|ice-resist=Quite strong
|electricity-resist=Weak
|gravity-resist=Weak
|light-resist=Weak
|dark-resist=Strong
|slash-resist=Normal
|impact-resist=Normal
|piercing-resist=Normal
|sleep-resist=Strong
|stun-resist=Quite strong
|poison-resist=Weak
|debilitation-resist=Quite strong
}}

==Etymology==
In marketing terms, a [[Wikipedia:loss leader|loss leader]] is a pricing strategy in which a product is sold below its market cost in order to stimulate the sales of more profitable goods and services.

==Lethe legionaries==
* [[Abject terror]]
* [[Bathysfear]]
* [[Dhuran]]
* [[Master commander]]
* [[Nokturnus]]
* [[Indignus]]
* [[Red giant]]
* [[Ultra marine]]

==Gallery==
<gallery>
DQVI Loss leader artwork.png|Vintage artwork, circa 1995
DQXI Loss leader.jpg|''XI'' polygon model
DQXI Malicious loss leader.jpg|A malicious loss leader
DQSB Satan General.jpg|''Scan Battlers'' card
</gallery>

[[Category:Demons]]
[[Category:Dragon Quest VI enemies]]
[[Category:Dragon Quest XI enemies]]
[[Category:Dragon Quest Heroes II enemies]]
[[Category:Dragon Quest Monsters: Joker 3 Pro enemies]]
[[Category:Dragon Quest Treasures enemies]]
[[fr:Gouvernator]]